Privacy Notice

This website (the "Service") is operated by Lifestyle Services Group Limited, with mailing address of PO Box 98, Blyth, NE24 9DL, a member of the Assurant, Inc. group of companies (hereinafter, “We”, “Us”, “Our” or “Company”) on behalf of the data controller. Your bank or financial institution is the data controller of your Personal Information in the context of the Service.

This Privacy Notice (“Notice”) describes how We will process and protect Personal Information relating to an identified or identifiable individual (“Personal Information”) when you use the Service. Your Personal Information shall be held and used in accordance with applicable legislation relating to the protection of Personal Information (the “Applicable Law”).

This Notice applies to the Service only and does not necessarily reflect practices with respect to information gathered through other services We offer or websites We operate or the collection of information through off-line means. To review the privacy practices of those other services, please refer to the policies provided in association with each.

If you have any questions relating to your privacy, please contact Us using the details provided at the bottom of this Notice.

1. Personal Information We Collect

We collect your Personal Information in the following situations:

1.1 When you communicate with Us or contact Us for Customer Support

When you contact Our customer support team (for example, when you ask a question about technical support), We will collect information that you provide to Us in your communications (such as the query or issue that you have raised).

1.2 When you access the Service

We collect information about devices used to access Our Service, (including IP address, browser used, browser language preferences, screen settings). Additionally, We use cookies and similar technologies such as web beacons to collect information about how you use and navigate Our Service (for example, the pages that you view and links that you click). We use cookies to help Us recognise you, improve your experience, increase security, and measure use and effectiveness of Our services. For more information about the cookies We utilise on the Service, please view Our Cookies Notice.

1.3 When you submit a Claim

We collect personal information from you when you submit a claim. When you submit a claim, We may ask you to provide Us with the following information, your: contact details (name, telephone number(s) address, delivery information), details about the covered device or gadget (manufacturer, make, model, memory, colour), device or gadget identification number (IMEI, unique serial number), proof of purchase, network provider, contract type and accidental damage or loss details. If you submit a claim in respect of a device which has the same IMEI number as a previous claim, this will be flagged by Our fraud prevention database, which contains information (name, contact information, address and IMEI) entered by Us, other insurers, and fraud prevention agencies.

1.4 When you communicate with Us

When you contact our customer support team, We will collect information that you provide to Us in your communications.

1.5 When you submit a payment

We collect personal information from you when you make a payment. We ask you to provide Us with payment details: cardholder name, payment card number, CVC and expiry date.

2. Purposes and Legal Basis for the Processing of your Personal Information

We process your Personal Information for the following purposes:

  • To fulfil a contract, or take steps linked to a contract: this is relevant where you may enter into an insurance contract with Us, where you submit an eligibility questionnaire. This includes:

    • providing the Service;
    • verifying your identity;
    • processing your claim;
    • communicating with you;
    • taking payment from you; and
    • making reimbursement payments to you
  • As required by Us to conduct Our business and pursue Our legitimate interests, in particular:

    • We will use your Personal Information to provide the Service and other products and services that you have requested, and respond to any comments or complaints you may send Us;
    • We will use your Personal Information to operate Our Interactive Voice Response system to operate Our Virtual Agents and direct you to the applicable support team effectively. Your speech is used to operate the Virtual Agent.
    • We monitor use of the Service, and use your Personal Information to help Us to track and analyse preferences and trends, evaluate possible new features, functionality and services, and improve Our Service.
    • We use Personal Information to help Us recognise you on the Service, improve your experience, increase security of Our networks and systems, and measure use and effectiveness of Our Service.
    • We use Personal Information you provide to investigate complaints received from you or from others, about the Service or Our products and services. We also use this Personal Information to track potential issues (for example, issues with fulfilment of services) and trends to better service you;
    • We use Personal Information to make decisions about, and to effect, reorganisations or sales of all or part of Our business;
    • We monitor customer accounts to prevent, investigate and/or report fraud, misrepresentation, or crime, in accordance with Applicable Law;
    • We will use Personal Information in connection with legal claims, compliance, regulatory and investigative purposes (for example, theft and fraud investigations) as necessary (including disclosure of such information in connection with legal process or litigation);
    • We use Personal Information of some individuals to invite them to take part in market research and customer surveys; and
    • We use Personal Information to send you information about Assurant products and services, such as customer experience surveys (where your consent is not required);
  • Where you give Us consent:

    • We place cookies and use similar technologies in accordance with Our Cookies Notice and the information provided to you when those technologies are used; and
    • On other occasions where We ask you for consent, We will use the data for the purpose which We explain at that time.
  • For purposes which are required by law:

    • In response to requests by government or law enforcement authorities conducting an investigation; and
    • Responding to complaints where We are under a legal or regulatory obligation to adhere to a complaints handling procedure.
  • Withdrawing consent

    • Wherever We rely on your consent, you will always be able to withdraw that consent, although We may have other legal grounds for processing your data for other purposes, such as those set out above. Where you have given Us your consent, you can withdraw it by using the mechanism described to you at the time that your consent was obtained, or by contacting Us
  • We may use automated decision making to administer your Policy, assess insurance risks and detect fraud. We may accept a claim or refer a claim to a specialist based on the length of time a Policy has been active. If your claim is referred to a specialist, you may be asked to provide additional information to assist with this. If you have any concerns regarding the decision reached, please contact us and We will arrange support as required, for such request We will need your: name, email address, policy or account number and reason for your request.

3. How We share your Personal Information

3.1 Our Affiliates

We will disclose your Personal Information to other Assurant group companies for the purpose of performing tasks that directly relate to the provision of the Service. This applies to fulfilling your claim. For example, if you have an iPhone, We may use Our Assurant group company information systems to support sharing of your device IMEI with Apple, and may be required to share your name and contact details as necessary to fulfil this purpose.

3.2 Our Service Providers and Partners

We employ third party companies and individuals to facilitate the Service (for example, customer support, customer communications, application or database hosting, development). These third parties have limited access to your Personal Information to perform these tasks on Our behalf and are obligated to Us. The personnel of such third parties who use your Personal Information is limited to those individuals which are authorised to do so on a need-to-know basis and as necessary to provide these business services to Us. In order to fulfil your claim, We may share your personal information, such as: name, contract details (address, email address and telephone number), IMEI of your covered device with the manufacturer. We do not authorise such third parties to disclose or use this Personal Information for any other purpose than what We have explicitly specified.

3.3 Public Authorities

We may disclose your Personal Information if required for the purposes above, if mandated by law or if required for the legal protection of Our legitimate interests in compliance with Applicable Law.

3.4 Other Categories of Recipients

We may also disclose your Personal Information, usage information, and other information about you to parties acquiring part or all of Our assets, as well as to attorneys and consultants. Also, if any bankruptcy or reorganisation proceeding is brought by or against Us, your Personal Information may be considered a Company asset that may be sold or transferred to third parties.

4. Where your Data is Processed

In providing the Service, your Personal Information is processed in United Kingdom (UK), the European Economic Area (“EEA”) and United States of America.

Where Personal Information is transferred outside of the UK and EEA We will make sure it is protected to the same extend as in the UK and EEA. We will transfer Personal Information to a country with privacy laws that give the same protection as the UK and EEA, the adequate countries by decision of the EU Commission, or We will ensure that appropriate Standard Contractual Clauses are in place for those countries with privacy laws that do not have adequate protection. To obtain a copy of the relevant transfer mechanism or additional information about transfers, please send Us your request by using the contact information set out at the bottom of this Notice.

5. Your Choices and Rights

Click here to submit your privacy request:

You have the right to request access to, correction of, and deletion of your Personal Information, and to restrict the processing of your Personal Information, under Applicable Law. You also have the right to request a structured commonly-used and machine-readable copy of Personal Information that you have provided to Us for a contract or with your consent, and to ask Us to transmit this Personal Information to another controller.

You may also object to Our processing of Personal Information in certain circumstances (in particular, where We don't need to process the information to meet a contractual or other legal requirement, or where We are using the data for customer experience surveying purposes (see section 2).

You can exercise any of your rights by contacting Us. In order to safeguard your Personal Information from unauthorised access, We may ask that you provide sufficient information to identify yourself prior to providing access to your Personal Information.

In certain situations, and subject to Applicable Law, We may not be able or obliged to comply with part or all of your individual requests. For example, We may not comply with an access request if doing so would reveal Personal Information about another person, or comply with a deletion request relating to information which We are required by law to keep or have compelling legitimate interests in keeping. Please note that We have the right to refuse requests which are manifestly unfounded or excessive (for example, due to their repetitive character).

If you have unresolved concerns, you have the right to complain to the data protection authority ('supervisory authority') where you live, work or where you believe a breach may have occurred.

To provide certain parts of the Service the provision of Personal Information is mandatory: If relevant data is not provided, then We will not be able to provide certain parts of the Service. All other provision of your information is optional. If you do not wish to provide optional information, then your experience on Our website may be less personalised.

6. Communications from Us

We communicate with you through email and the Service. We will send you service-related communications (for example, for a password reset), customer satisfaction and market research surveys.

You can change your email and contact preferences by contact Us. Please be aware that you cannot opt-out of receiving service-related messages from Us.

7. Data Retention

We retain Personal Information you provide as needed to provide the Service. We may retain your Personal Information if retention is reasonably necessary to comply with Our legal obligations, meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce this Notice and Our Terms of Use We may retain Personal Information for a limited period of time if requested by law enforcement. Our customer support may retain information for as long as is necessary to provide support-related reporting and trend analysis only, but We generally delete or de-personalise transaction-related data consistent with this Notice. Once Personal Information is anonymised, We may retain and use such information.

Additionally, We maintain logs and backups for security, debugging, and site stability purposes for up to 30 days after your transaction has been completed.

We typically delete logs and other backup information through the deletion process within 12 months of your last activity, except as noted in Section 5. Where We process Personal Information in connection with performing a contract, We keep the data for 7 years from your last interaction with us.

8. Information Security

We have implemented safeguards designed to protect your Personal Information in accordance with industry standards.

We have measures in place to restrict access to Personal Information to those individuals whom We know have a valid business purpose to have access to such data. We maintain physical, electronic and procedural safeguards. We follow generally accepted standards designed to protect the Personal Information submitted to Us, both during transmission and once We receive it. We require those who provide services for Us and to whom We provide Personal Information collected through the Service to keep such information secure and confidential. However, no method of transmission over the Internet or method of electronic storage is totally secure. Therefore, We cannot guarantee its absolute security.

9. Important Information

9.1 Minimum age

We do not knowingly collect Personal Information from anyone under the age of 18. You must be at least 18 years of age to use the Service.

9.2 Changes to this Notice

We may update this Notice from time to time. If We make any material changes to Our Notice, We will notify you by email or by means of a notice through the Service, or by other means prior to the change becoming effective, so that you may review the changes before you continue to use the Service. Please review changes carefully.

9.3 Contact Us

For customer enquiries, please contact Us at: Lifestyle Services Group Limited, PO Box 98, Blyth, NE24 9DL, or contact Us

Click here to submit your privacy request:

We welcome your questions or comments regarding this Notice. Please write to Lifestyle Services Group Limited (an Assurant group company), Data Protection Officer, PO Box 98, Blyth, NE24 9DL, or send Us an email at

Effective Date; 21/07/2021